Privacy Policy

Last updated: 9 May 2026

This Privacy Policy explains how Tides Today collects, uses, stores, shares, and protects information when you use our website, mobile applications, APIs, widgets, developer tools, data feeds, and related services.

This Privacy Policy applies to:

• the Tides Today website at https://tides.today;
• Tides Today mobile apps for Android, iOS, or other platforms;
• Tides Today APIs, widgets, scripts, developer tools, and integrations;
• communications with us;
• any other service that links to this Privacy Policy.

By using Tides Today, you acknowledge that your information will be handled as described in this Privacy Policy.

1. Who we are

“Tides Today”, “we”, “us” and “our” refers to Stephen Wright.

For privacy questions, requests, or complaints, contact us at:

Email: [insert contact email]
Website: https://tides.today

2. Important safety and data accuracy notice

Tides Today provides tide predictions, weather information, moon data, spring and neap tide information, coastal location information, and related content.

This data may be generated from scientific models, publicly available datasets, third-party providers, device data, location metadata, and other sources. It may be inaccurate, delayed, incomplete, unavailable, cached, wrongly localised, or unsuitable for your intended use.

You are responsible for your own safety at sea. All tidal predictions are indicative only and are generated from scientific models and publicly available datasets. No guarantees are made regarding the accuracy, completeness, or suitability of data on this website, in our apps, or through any related Tides Today service.

This Privacy Policy explains how we handle personal information. It does not guarantee the accuracy of tide, weather, location, or safety information.

3. Information we collect

The information we collect depends on how you use Tides Today.

3.1 Information you provide to us

We may collect information you choose to provide, including:

• your name;
• email address;
• company name;
• telephone number;
• account details;
• developer account details;
• API key registration information;
• billing or subscription information, if applicable;
• messages you send to us;
• feedback, corrections, bug reports, reviews, support requests, and other communications;
• information you provide when contacting us through forms, email, social media, or support channels.

3.2 Website usage information

When you use our website, we may automatically collect technical and usage information, including:

• IP address;
• browser type and version;
• device type;
• operating system;
• referring pages;
• pages visited;
• date and time of access;
• approximate location derived from IP address;
• language preference;
• cookie identifiers;
• advertising identifiers where applicable;
• analytics events;
• error logs;
• performance data.

3.3 Mobile app information

When you use a Tides Today mobile app, we may collect information such as:

• device type and model;
• operating system and version;
• app version;
• language and region settings;
• approximate or precise location, if you grant permission;
• saved tide locations;
• favourite locations;
• recent searches;
• notification preferences;
• calendar or reminder preferences, if such features are provided;
• crash logs;
• diagnostic data;
• performance data;
• app usage events;
• advertising identifiers, where applicable;
• device identifiers or installation identifiers;
• API request data generated by the app.

Some app data may be stored locally on your device. Some data may be sent to our servers or third-party service providers where necessary to provide, secure, analyse, advertise, or improve the app.

3.4 Location data

Tides Today may use location information to help show nearby tide locations, weather information, or location-specific content.

Depending on your device settings and permissions, location data may include:

• approximate location;
• precise GPS location;
• location derived from IP address;
• manually searched or saved locations;
• coordinates associated with tide locations or coastal places.

You can control app location permissions through your device settings. If you disable location access, some app features may not work correctly or may require you to search manually.

We do not guarantee that device location is accurate. You must not rely on app location data for navigation, rescue, safety, emergency, or maritime decision-making.

3.5 API, widget, and developer information

If you use Tides Today APIs, widgets, scripts, or developer tools, we may collect:

• account details;
• API keys;
• application names;
• company or developer details;
• IP addresses;
• request URLs;
• request headers;
• timestamps;
• rate-limit information;
• usage logs;
• error logs;
• quota usage;
• integration metadata;
• security and abuse-prevention data.

We use this information to provide developer services, enforce limits, prevent abuse, debug issues, secure our systems, and improve reliability.

3.6 Cookies and similar technologies

We may use cookies, local storage, software development kits, pixels, tags, and similar technologies to:

• operate the website;
• remember preferences;
• provide security;
• analyse usage;
• measure performance;
• serve advertising;
• personalise content or adverts where permitted;
• prevent fraud and abuse.

Some cookies are necessary for the service to work. Others, such as analytics or advertising cookies, may require consent depending on your location and applicable law.

3.7 Advertising information

Tides Today may show advertisements on the website or in the app.

Advertising partners may collect or receive information such as:

• IP address;
• device information;
• browser or app information;
• cookie identifiers;
• advertising identifiers;
• approximate location;
• pages or screens viewed;
• ad interactions;
• diagnostic information.

Advertising partners may use this information to deliver, measure, limit, personalise, or improve advertising, subject to applicable law and your consent choices.

If the mobile app uses Google AdMob, Google Ad Manager, AdSense, Apple advertising services, or another advertising network, those providers may process data under their own privacy policies and platform rules.

4. How we use information

We may use information to:

• provide Tides Today services;
• show tide times, weather, moon phases, spring and neap tides, and coastal location information;
• provide nearby-location features;
• save your preferences;
• operate website and app features;
• provide APIs, widgets, and developer tools;
• authenticate and manage accounts or API keys;
• respond to messages, support requests, and enquiries;
• monitor service performance;
• diagnose crashes, bugs, and technical problems;
• improve the website, app, APIs, content, and user experience;
• analyse usage trends;
• protect against abuse, scraping, attacks, fraud, and unauthorised access;
• enforce our Terms of Service;
• display, personalise, measure, and improve advertising where permitted;
• comply with legal obligations;
• keep records necessary for business, tax, accounting, legal, or security purposes.

5. Legal bases for processing

Where UK GDPR or EU GDPR applies, we process personal data using one or more of the following legal bases:

5.1 Consent

We may rely on consent for certain cookies, advertising technologies, analytics, push notifications, precise location access, or marketing communications.

You can withdraw consent where applicable, although this may affect some features.

5.2 Contract

We may process information where necessary to provide services you request, such as app functionality, API access, account features, developer services, support, or paid services.

5.3 Legitimate interests

We may process information where necessary for our legitimate interests, including:

• operating and improving Tides Today;
• understanding how services are used;
• securing our systems;
• preventing abuse;
• debugging errors;
• responding to enquiries;
• measuring performance;
• maintaining service reliability;
• protecting our rights and users.

We only rely on legitimate interests where we consider that your rights and freedoms do not override those interests.

5.4 Legal obligation

We may process information where necessary to comply with legal, regulatory, tax, accounting, consumer protection, platform, or law enforcement obligations.

6. Sharing information

We may share information with:

• hosting providers;
• database providers;
• cloud infrastructure providers;
• analytics providers;
• advertising partners;
• crash reporting and diagnostics providers;
• email and communication providers;
• payment processors, if applicable;
• app stores and platform providers;
• map, location, or geocoding providers;
• security, monitoring, and anti-abuse providers;
• professional advisers, such as legal, accounting, or technical advisers;
• regulators, courts, law enforcement, or public authorities where required;
• service providers who help us operate Tides Today.

We do not sell personal information in the ordinary sense of exchanging it directly for money. However, some privacy laws may define certain advertising, analytics, or tracking activities as “sharing” or “selling”. Where required, we will provide appropriate choices or opt-outs.

7. Third-party services

Tides Today may use third-party services for hosting, analytics, advertising, crash reporting, monitoring, maps, payments, email, app distribution, and other functions.

These third parties may process information according to their own privacy policies. We are not responsible for the privacy practices of third-party websites, platforms, advertisers, app stores, or services.

You should review the privacy policies of any third-party services you interact with.

8. Google Play and Apple App Store disclosures

If you use the Tides Today mobile app, the app store listing may include privacy or data safety disclosures.

Google Play requires developers to explain what user data an app collects or shares and to keep the Data safety section accurate.

Apple requires developers to provide App Privacy details so users can understand an app’s privacy practices before download.

The privacy information shown in app stores should be read together with this Privacy Policy. If there is any inconsistency, contact us so we can review and correct the relevant disclosure.

9. Push notifications

If the app offers push notifications, reminders, tide alerts, weather alerts, calendar reminders, or similar features, we may process information needed to provide those features, such as:

• device notification tokens;
• notification preferences;
• saved locations;
• selected tide locations;
• time zone;
• app settings;
• delivery and interaction data.

You can disable push notifications in your device settings or within the app where such controls are provided.

Notifications may be delayed, fail to arrive, or contain outdated information. They must not be relied upon for safety-critical, navigation, emergency, or maritime decisions.

10. Data retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide services;
• maintain accounts;
• support users;
• comply with legal obligations;
• resolve disputes;
• enforce terms;
• prevent fraud and abuse;
• maintain security;
• keep business records;
• analyse and improve services.

Different types of information may be retained for different periods.

For example:

• server logs may be retained for security, debugging, and analytics;
• API usage logs may be retained for quota, billing, security, and abuse prevention;
• account information may be retained while the account remains active;
• support messages may be retained for record-keeping and service improvement;
• anonymised or aggregated data may be retained for longer because it no longer identifies you.

When information is no longer needed, we will delete it, anonymise it, or retain it only where legally permitted.

11. International transfers

Tides Today may use service providers located outside the United Kingdom or the country where you live.

Where required, we will take steps designed to protect personal information when it is transferred internationally, such as using adequacy decisions, standard contractual clauses, international data transfer agreements, or other lawful transfer mechanisms.

12. Security

We use reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

However, no website, app, API, network, transmission, or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account credentials, API keys, devices, and app access secure.

13. Your rights

Depending on where you live, you may have rights over your personal information, including the right to:

• access your personal information;
• request correction of inaccurate information;
• request deletion of information;
• request restriction of processing;
• object to processing;
• request data portability;
• withdraw consent where processing is based on consent;
• complain to a data protection authority.

If UK GDPR applies, you have the right to complain to the UK Information Commissioner’s Office.

You can contact the ICO at:

Website: https://ico.org.uk
Phone: 0303 123 1113
Postal address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

To exercise your rights, contact us at:

Email: [insert contact email]

We may need to verify your identity before responding.

14. California and other US privacy rights

If you are a resident of California or another US state with applicable privacy laws, you may have additional rights, including rights to know, access, delete, correct, or opt out of certain uses or disclosures of personal information.

We do not knowingly sell personal information in exchange for money. Some advertising or analytics activities may be considered “sharing”, “targeted advertising”, or “sale” under certain US privacy laws. Where required, we will provide appropriate opt-out mechanisms.

15. Children’s privacy

Tides Today is not intended for children under 13 and is not knowingly directed at children.

We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will take reasonable steps to delete it.

Where laws require a higher age threshold, we will comply with the applicable standard.

Parents and guardians should supervise children’s use of internet-connected services, websites, apps, tide information, weather information, and coastal safety tools.

16. Your choices and controls

You may be able to control information collection through:

• browser cookie settings;
• website cookie consent controls;
• app privacy settings;
• device location permissions;
• device notification permissions;
• advertising ID settings;
• app store privacy settings;
• operating system privacy controls;
• unsubscribe links in emails, where applicable;
• contacting us directly.

Disabling certain settings may affect website, app, API, or notification functionality.

17. Links to other websites

Tides Today may link to external websites, datasets, advertisers, social media platforms, app stores, mapping services, and third-party resources.

This Privacy Policy does not apply to those external services. We are not responsible for their privacy practices, content, security, or policies.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a revised “Last updated” date.

If we make significant changes, we may take reasonable steps to notify users, such as through the website, app, app store listing, email, or in-app notice.

Your continued use of Tides Today after an updated Privacy Policy is published means you acknowledge the updated policy.

19. Contact us

For questions, requests, or complaints about this Privacy Policy or how we handle personal information, contact:

Tides Today
Website: https://tides.today
Email: [email protected]